Selena Gomez: 'Adidas NEO' Winter 2013 Campaign Pics!

Selena Gomez ‏@selenagomez2 oct

Take your best pic of me wearing my @adidasNEOLabel collection. If I love it, NEO will make it famous! #myNEOshoot http://adidas.com/selenagomez 

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Toma tu mejor foto de verme con mi colección de @adidasNEOLabel. Si me encanta, NEO hará famoso! #myNEOshoot http://adidas.com/selenagomez 

Selena Gomez gets edgy in these brand new pics from her Winter 2013 Adidas Neo campaign!
The 21-year-old singer/actress introduces a rock chic attitude into the looks with metal studs, zippers, cutouts, fringe, and gold.
She is also hosting a #myNEOshoot competition to challenge teens to capture their favorite image from her online look book.
PHOTOS: Check out the latest pics of Selena Gomez
“I love playing around with fashion and mixing different styles together,” Sel shared. “This competition gives my fans the chance to show off their own individuality by picking their favorite campaign shot and creating their own unique version of it. I can’t wait to share the best image on my Facebook page!”
For more on Selena‘s collection, visit Adidas.com!